5 Tips for Business Card Success

Here at Print Identity we see a wide variety of business card designs go through our printing presses. Here are some tips we think you should keep in mind when designing yours.

1. Keep it simple. A business card should include your contact information, company name and tagline. Cluttering up the card with special offers or advertising will detract from its readability.

2. Limit your color pallet. Looking at a card that has every possible color in the rainbow splashed all over it is not only confusing, but unprofessional.

3. Choose a design that compliments your business. Kittens and puppies are nice, but out of context if you own an auto shop, for example.

4. Pick a nice cardstock. Choosing a cardstock of at least medium weight is preferable. No one holds on to a business card that falls apart or bends easily and they may associate that unreliable feeling with your business. A UV coating is a nice, professional touch.

5. Update your design periodically. Each time you order a fresh batch of business cards, update your design. Business cards are cheap, and are a great way to keep your image fresh!

Business Cards or Flyers?

When designing a business card, the main thing to remember is "what is the point"? The purpose of a business card is primarily to provide someone with your contact information. Chiefly your name, title, phone number, email, address and website.

Many times we see examples of business cards that people are treating like flyers, cramming as much information as space will allow. (ex. 10% off! Punch this card 5 times and get one free! By the way, let me tell you a little about myself. I was born in blablablablabla... etc.) This is not a good idea. It leaves an impression of confusion and disorganization, which are not words that you want your customers to associate with your business.

If your main goal is to advertise, it's best to stick to flyers, postcards and marketing brochures. These items are larger and built for colorful graphics and ad copy.