6 BUSINESS CARD TIPS

For the perfect business card, follow these tips.

DO include your name and title, if applicable.

DON'T include all of your likes and dislikes, or the names of your 17 cats.

DO include your primary email, phone number and website or address.

DON'T include every possible way to reach you, including your social security number.

DO choose a design that is simple and non-cluttered.

DON'T make the hapless designer squish a 700 word essay about the glory of your company onto a 3.5x2 inch rectangle-shaped card.

DO order your cards with us, and save yourself time and money!

DO YOU HAVE YOUR IDENTITY?

Whether you have a large company, a small business or a taco cart you need a visual print identity.

Start with a logo. This will help your customers identify and connect with you. What should your logo be? How can it best represent you? Should it simply be text or something more unique? We can help you answer these questions.

After your logo has been designed, go ahead and slap it on some business cards. Business Cards are the most basic form of marketing; they provide people with the essentials: Name, Address, Phone and email/Web.

At this point, you're doing pretty well. The next step would be to design a marketing package, so as to better inform potential customers about you. We have a huge range of products that can be incorporated into promotional campaigns. Choose from any on the left to get started!

CUSTOM PRINTED FLYERS MAKE YOU AN EVIL MASTERMIND OF SELF PROMOTION

Attack the masses with your awesome new flyers! They will surely try to resist, but they will fail. Who can hide from the full color, uv coated, double-sided fury? No one, that's who!

Make sure to stock your blimp (all evil masterminds have a blimp) with about 10,000 of those newly printed darlings and fly over the city, raining down your message of savings and promotional deals upon the unsuspecting populous! They will be helpless to resist! Soon they will file into your business like zombies, chanting "Consume....consume..."!

BWA-HA-HA-HA-HA!

ALL I WANT FOR XMAS IS MY TWO-SIDED BUSINESS CARD

Sure, you have a business card. But what's on the back of it? Many people overlook the opportunity to expand the potential of their marketing power by utilizing the backside of their business card.

For example, if you run a food-service business the back of your business card can be used as a punchcard! "Buy 5 mocha-frappa-blasters and get 1 free"!

Another option is to put your company logo on the back, instead of cramming all of your information on the front of the card. Your contacts will appreciate the clean, simple look and feel of your business card.

Remember, at Print Identity you can get 1000 full color doubled sided business cards for only $15.00!

Stressed out about employee gifts?

Show your employee how much you value them with a new set of business cards!

 

They are so affordable and a great way for everyone to feel special.

 

If you really like them, maybe throw in some personalized notepads or their very own stationary and

envelopes.

 

That's good enough, you don't want to spoil them. Before you know it, they'll be asking for a raise!

POSTCARD BOOGIE

You know you need to advertise it

Want it in the mail

Promote your Holiday and end of year Clearance Sale

It’s the Postcard Boogie

You’ll want to mail to everyone you can

To all the zip codes in demand

Uptown, Downtown, Midtown

It’s the Postcard Boogie

You know they’ll flock to your store

With your Postcard in their hand

(You’ll sell everything you have)!

So get on your Boogie Shoes and get your Postcard Boogie on

With Print Identity!

BOLD AND THE BEAUTIFUL ENVELOPES AND STATIONERY!

Be a trendsetter with custom printed envelopes and stationery, in a variety of colors and sizes, that will give you an extra touch of detail which will make a lasting impression!

Professionally printed, bold and outstanding, lighthearted or business…you’ll make a statement before they even open your envelope!

So out with the blah and boring and in with pizzazz and all that jazz!

How’s that for adding a little spice to the mundane, you trendsetter you.

Print Identity

DIRECT MAIL MARKETING POWER

You want it now.  Who doesn't!

You don’t have time or money to waste.  Who does?

That’s why we came up with our Packages to meet your immediate needs!

Nine to choose from. 

Affordable.  Brilliant.  Effective.

Click away.

PRINT IDENTITY

 

BOOK (MARK) 'EM DANO

Bookmarks do triple work. 

They advertise your company products or services.

They make people happy.

Oh, and they let you know the last page you read.

Although we print them on heavy UV gloss coated card stock, you cannot substitute then for surf boards, snowboards, water skis or snow skis.

Print Identity…affordable print solutions.  

A TALE OF THE CATALOG

There was a small business that had many great products, but the small business was not in the best of real estate locations to warrant a lot of walk by traffic. For a while they relied on “word of mouth” but that only went so far.

Unfortunately not enough people knew about the wide range of amazing products and services the small business had to offer.  The small business started getting a little aggravated when customers would come in and comment “I didn’t know you had that!  I just ordered that from…..”!  Although irritated, they used this knowledge to their advantage and went to Print Identity to ask for marketing advice.

Print Identity hooked them up with perfect solutions for their dilemma and their product line and services were beautifully displayed in colorful, eye-catching affordable Catalogs, and direct mail promotions.  The small business, needless to say, became bigger.

PRINT IDENTITY: for all of your marketing and printing solutions!

 

PRESENTATION FOLDERS UNIQUE ACT

Our heavy duty UV Presentation Folders provide an “All in One” application for all of your important printed media. 

Vital to your marketing campaign, "Presentation Folders" hold all inclusive promo flyers, brochures, personalized Rolodex cards, business cards and marketing DVD's (with personalized cover and inlay’s) into one professional packet.  How's that for a unique act of organizational skills!

Print Identity for all of your marketing solutions!

 

LOGO A NO GO?

Here’s the low down and the down low!

If your LOGO is not getting the ATTENTION you need…

Or in the words of the Logo Guru “It no longer represents your metamorphism”…

It’s time to 86 that puppy and get something that works!

Print Identity, the branding experts, can help.

5 Tips for Business Card Success

Here at Print Identity we see a wide variety of business card designs go through our printing presses. Here are some tips we think you should keep in mind when designing yours.

1. Keep it simple. A business card should include your contact information, company name and tagline. Cluttering up the card with special offers or advertising will detract from its readability.

2. Limit your color pallet. Looking at a card that has every possible color in the rainbow splashed all over it is not only confusing, but unprofessional.

3. Choose a design that compliments your business. Kittens and puppies are nice, but out of context if you own an auto shop, for example.

4. Pick a nice cardstock. Choosing a cardstock of at least medium weight is preferable. No one holds on to a business card that falls apart or bends easily and they may associate that unreliable feeling with your business. A UV coating is a nice, professional touch.

5. Update your design periodically. Each time you order a fresh batch of business cards, update your design. Business cards are cheap, and are a great way to keep your image fresh!

Calendars Make Great Holiday Gifts

A custom printed calendar can be an excellent holiday gift! You can personalize it with photos of you, your family and friends.

Custom-printed calendars are also a very effective and useful marketing strategy. People like free stuff, and a custom-printed calendar will promote your company all year long. Full-color calendar printing can effectively endorse almost any product or brand, and is one of today’s most effective marketing solutions.

Many companies have become recognizable through their custom calendars utilizing unique style, content and color. A custom calendar can help boost the name-recognition of your brand, and in turn, the popularity and sale of your merchandise. Full color calendar printing allows you to position yourself in the eyes of your customer for 12 months out of the year with only a one time printing expense.

Full color calendar printing is the easiest way to build recognition by placing your name, logo, where it will be seen for a whole year. Whether you use calendar printing services as a fundraising tool, or a marketing campaign Print Identity can help you create the print look you want. We help you to achieve your promotional goals with a printed Calendar. Chose full color calendar printing for vibrant reproductions to enhance your calendars look and design.

Business Cards or Flyers?

When designing a business card, the main thing to remember is "what is the point"? The purpose of a business card is primarily to provide someone with your contact information. Chiefly your name, title, phone number, email, address and website.

Many times we see examples of business cards that people are treating like flyers, cramming as much information as space will allow. (ex. 10% off! Punch this card 5 times and get one free! By the way, let me tell you a little about myself. I was born in blablablablabla... etc.) This is not a good idea. It leaves an impression of confusion and disorganization, which are not words that you want your customers to associate with your business.

If your main goal is to advertise, it's best to stick to flyers, postcards and marketing brochures. These items are larger and built for colorful graphics and ad copy.

Branding Across Your Marketing Portfolio

Nothing says "awesome" like a brand new business marketing portfolio. To truly compete in today's busy marketplace it is essential to keep your branding consistent across all your printed materials. From your business card to your flyer, your letterhead to your brochure, your clients should be able to recognize your materials from a mile away!

If your business card has one set of graphics, your flyer another, your letterhead has a totally different logo and your brochure contains outdated copy you come off as disorganized and unprofessional. So what's the best way to remedy this?

Work with a designer. Make sure to communicate your idea(s) clearly so that as s/he listens to your input s/he is able to create just what you had in mind...or better!

At Print Identity, our team of highly skilled professional graphic designers can help you take an idea from the intangible to the physical. After you're happy with your design, we can help you brand across multiple promotional business materials so that when your customers see you represented in print, all they can say is "AWESOME"!