Here at Print Identity we see a wide variety of business card designs go through our printing presses. Here are some tips we think you should keep in mind when designing yours.
1. Keep it simple. A business card should include your contact information, company name and tagline. Cluttering up the card with special offers or advertising will detract from its readability.
2. Limit your color pallet. Looking at a card that has every possible color in the rainbow splashed all over it is not only confusing, but unprofessional.
3. Choose a design that compliments your business. Kittens and puppies are nice, but out of context if you own an auto shop, for example.
4. Pick a nice cardstock. Choosing a cardstock of at least medium weight is preferable. No one holds on to a business card that falls apart or bends easily and they may associate that unreliable feeling with your business. A UV coating is a nice, professional touch.
5. Update your design periodically. Each time you order a fresh batch of business cards, update your design. Business cards are cheap, and are a great way to keep your image fresh!
Tips, tricks and advice about business printing and marketing.
